{"id":1532,"date":"2017-05-11T13:12:35","date_gmt":"2017-05-11T13:12:35","guid":{"rendered":"http:\/\/elluxconsultoria.com.br\/?p=1532"},"modified":"2018-09-18T12:56:13","modified_gmt":"2018-09-18T12:56:13","slug":"beneficios-gamificacao","status":"publish","type":"post","link":"https:\/\/elluxconsultoria.com.br\/?p=1532","title":{"rendered":"Os principais benef\u00edcios da Gamifica\u00e7\u00e3o"},"content":{"rendered":"<p><em>\u00a0\u201cVivendo e aprendendo a jogar, vivendo e aprendendo a jogar. Nem sempre ganhando, nem sempre perdendo mas aprendendo a jogar.\u201d<\/em> <strong><em>\u2013 <a href=\"https:\/\/www.letras.com.br\/elis-regina\/aprendendo-a-jogar\" target=\"_blank\" rel=\"noopener\">Elis Regina<\/a><\/em><\/strong><\/p>\n<p>N\u00e3o faltam exemplos que comparem a vida com o jogo. Em ambas as jornadas n\u00f3s temos desafios, fases, perdas e ganhos, premia\u00e7\u00f5es, encantamentos, surpresas, divers\u00e3o, competi\u00e7\u00e3o e<em>\u00a0feedbacks.<\/em><\/p>\n<h2><strong>Mas afinal, o que \u00e9 Gamifica\u00e7\u00e3o?<\/strong><\/h2>\n<p>Existem algumas defini\u00e7\u00f5es para <strong>Gamifica\u00e7\u00e3o<\/strong>. Entre elas:<\/p>\n<p><em>\u201cO uso de design de experi\u00eancias digitais e mec\u00e2nicas de jogo para motivar e <strong>engajar <\/strong>as pessoas para que elas atinjam seus objetivos.\u201d<\/em> \u2013 <a href=\"http:\/\/www.gartner.com\/technology\/research\/gamification\/\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> citado no <a href=\"https:\/\/www.gartner.com\/analyst\/26081\/Brian-Burke\" target=\"_blank\" rel=\"noopener\">livro Gamificar de Brian Burke.<\/a><\/p>\n<p><em>\u00a0\u201c<strong>Gamifica\u00e7\u00e3o<\/strong> \u00e9 a utiliza\u00e7\u00e3o de mec\u00e2nica, est\u00e9tica e pensamento baseados em games para <strong>engajar <\/strong>pessoas, motivar a a\u00e7\u00e3o, promover a aprendizagem e resolver problemas.\u201d<\/em> \u2013 <a href=\"http:\/\/karlkapp.com\/category\/gamification\/\" target=\"_blank\" rel=\"noopener\">Karl Kapp <\/a>citado no <a href=\"http:\/\/dvseditora.com.br\/educacao\/teams\/flora-alves\/\" target=\"_blank\" rel=\"noopener\">livro <em>Gamification<\/em> da Flora Alves.<\/a><\/p>\n<h2><strong>E qual a diferen\u00e7a entre Jogo e Gamifica\u00e7\u00e3o?<\/strong><\/h2>\n<p>Para entendermos melhor as diferen\u00e7as, primeiramente vamos falar sobre as similaridades. Tanto o Jogo como a <strong>Gamifica\u00e7\u00e3o<\/strong>:<\/p>\n<ul>\n<li>Utilizam mec\u00e2nicas como pontua\u00e7\u00e3o, desafios e recompensas,<\/li>\n<li>S\u00e3o interativos e divertidos,<\/li>\n<li>Utilizam o senso de progress\u00e3o.<\/li>\n<\/ul>\n<p>A diferen\u00e7a fundamental \u00e9 o objetivo!\u00a0 Nos jogos o objetivo \u00e9 o entretenimento e na <strong>Gamifica\u00e7\u00e3o<\/strong>\u00a0o prop\u00f3sito \u00e9 a <strong>motiva\u00e7\u00e3o &#8211; <\/strong>envolver as pessoas de maneira que seja significativo para elas e com isto alcancem resultados.<\/p>\n<h2><strong>E como, na pr\u00e1tica, a Gamifica\u00e7\u00e3o engaja e motiva as pessoas?<\/strong><\/h2>\n<p>Primeiramente porque \u00e9 divertido! Como dito anteriormente a <strong>Gamifica\u00e7\u00e3o<\/strong> utiliza v\u00e1rios recursos de <em>games<\/em>. Estes recursos foram divididos por <a href=\"https:\/\/gamificationcourserabr.wordpress.com\/4-2-piramide-de-elementos-para-gamefication\/\" target=\"_blank\" rel=\"noopener\">Marc Leblanc\u00a0<\/a>em 3 partes de uma Pir\u00e2mide: Din\u00e2micas, Mec\u00e2nicas e Componentes conforme a figura e explica\u00e7\u00e3o abaixo:<\/p>\n<div id=\"attachment_1533\" style=\"width: 524px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1533\" class=\"size-full wp-image-1533\" src=\"http:\/\/elluxconsultoria.com.br\/wp-content\/uploads\/2017\/05\/ellux-consultoria-piramide-gamifica\u00e7\u00e3o.png\" alt=\"pir\u00e2mide da gamifica\u00e7\u00e3o\" width=\"514\" height=\"320\" srcset=\"https:\/\/elluxconsultoria.com.br\/wp-content\/uploads\/2017\/05\/ellux-consultoria-piramide-gamifica\u00e7\u00e3o.png 514w, https:\/\/elluxconsultoria.com.br\/wp-content\/uploads\/2017\/05\/ellux-consultoria-piramide-gamifica\u00e7\u00e3o-300x187.png 300w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><p id=\"caption-attachment-1533\" class=\"wp-caption-text\">Pir\u00e2mide da Gamifica\u00e7\u00e3o<\/p><\/div>\n<p><strong><em>FIGURA 1 \u2013 PIR\u00c2MIDE COM OS ELEMENTOS DA GAMIFICA\u00c7\u00c3O<\/em><\/strong><\/p>\n<p>1 \u2013 <strong>Din\u00e2micas<\/strong>: \u00e9 a estrutura por tr\u00e1s do jogo.<\/p>\n<p>2 \u2013 <strong>Mec\u00e2nicas<\/strong>: s\u00e3o as a\u00e7\u00f5es envolvidas.<\/p>\n<p>3 \u2013 <strong>Componentes:<\/strong> s\u00e3o as maneiras espec\u00edficas de como ser\u00e1 o desenho da <strong>Gamifica\u00e7\u00e3o.<\/strong><\/p>\n<h2><strong>Al\u00e9m do engajamento quais outros benef\u00edcios a Gamifica\u00e7\u00e3o pode nos oferecer?<\/strong><\/h2>\n<ul>\n<li><strong>Aprender de forma l\u00fadica<\/strong> \u2013 <a href=\"http:\/\/elluxconsultoria.com.br\/gamificacao-como-ferramenta-para-a-melhoria-da-aprendizagem\/\" target=\"_blank\" rel=\"noopener\">os projetos de Gamifica\u00e7\u00e3o s\u00e3o elaborados para que a experi\u00eancia seja divertida. <\/a>Os usu\u00e1rios trocam pontos, ganham medalhas, escolhem cen\u00e1rios, criam avatares.<\/li>\n<\/ul>\n<ul>\n<li><strong>Conquistar habilidades e superar obst\u00e1culos<\/strong> &#8211; muitas gamifica\u00e7\u00f5es s\u00e3o realizadas em etapas de progress\u00e3o, a cada etapa o participante precisa vencer desafios e superar obst\u00e1culos. \u00c9 comum o aprendizado de novas habilidades estar presente nestes desafios.<\/li>\n<\/ul>\n<ul>\n<li><strong>Trabalhar em equipe, colaborar<\/strong> \u2013 As solu\u00e7\u00f5es permitem o trabalho em equipe, e\/ou a colabora\u00e7\u00e3o com outros jogadores como doa\u00e7\u00e3o de pontos, dar dicas das fases posteriores, postar coment\u00e1rios que agregam, etc.<\/li>\n<\/ul>\n<ul>\n<li><strong>Adquirir novos h\u00e1bitos<\/strong> \u2013 muitas solu\u00e7\u00f5es gamificadas t\u00eam como desafios a cria\u00e7\u00e3o de novos h\u00e1bitos como praticar algum esporte, incluir alimentos saud\u00e1veis no card\u00e1pio di\u00e1rio, diminuir a gera\u00e7\u00e3o de res\u00edduos, etc.<\/li>\n<\/ul>\n<p>Vamos <strong>Gamificar<\/strong>?<\/p>\n<p style=\"text-align: right;\"><em><strong>Rosa A Epelbaum<\/strong><\/em>\u00a0\u2013\u00a0<em>diretora da Ellux Consultoria<\/em><\/p>\n<p>Consulte nossos servi\u00e7os de\u00a0<a href=\"http:\/\/www.elluxconsultoria.com.br\/consultoria\/\" target=\"_blank\" rel=\"noopener\"><strong>Consultoria<\/strong><\/a>,\u00a0<a href=\"http:\/\/www.elluxconsultoria.com.br\/treinamentos\/\" target=\"_blank\" rel=\"noopener\"><strong>Treinamento<\/strong><\/a><strong>,<\/strong>\u00a0<a href=\"http:\/\/www.elluxconsultoria.com.br\/auditoria\/\" target=\"_blank\" rel=\"noopener\"><strong>Auditoria<\/strong><\/a><strong>\u00a0e<\/strong><strong>\u00a0<\/strong><strong><a href=\"http:\/\/elluxconsultoria.com.br\/gamificacao\/\" target=\"_blank\" rel=\"noopener\">Gamifica\u00e7\u00e3o<\/a><\/strong>\u00a0em Sistemas de Gest\u00e3o e Sustentabilidade.<\/p>\n<p class=\"blog-title\"><a title=\"Permalink to Gamifica\u00e7\u00e3o: interessante ferramenta para engajar funcion\u00e1rios\" href=\"http:\/\/www.elluxconsultoria.com.br\/gamificacao-engajamento\/\" target=\"_blank\" rel=\"noopener\">Gamifica\u00e7\u00e3o: Interessante ferramenta para engajar funcion\u00e1rios<\/a><\/p>\n<p><a href=\"http:\/\/www.elluxconsultoria.com.br\/gamificacao-como-ferramenta-para-a-melhoria-da-aprendizagem\/\" target=\"_blank\" rel=\"noopener\">Gamifica\u00e7\u00e3o como ferramenta para melhoria da aprendizagem<\/a><\/p>\n<p><a href=\"http:\/\/www.elluxconsultoria.com.br\/sucesso-gamificacao-perfil-jogadores\/\">SUCESSO NA GAMIFICA\u00c7\u00c3O: A IMPORT\u00c2NCIA DE CONHECER O PERFIL DOS JOGADORES!<\/a><\/p>\n<p><a href=\"http:\/\/www.elluxconsultoria.com.br\/sistema-gamificado\/\">COMO ESTRUTURAR UM SISTEMA GAMIFICADO<\/a><\/p>\n<p><a href=\"http:\/\/www.elluxconsultoria.com.br\/gamificacao-diversao-treinamentos\/\">GAMIFICA\u00c7\u00c3O, DIVERS\u00c3O E TREINAMENTOS<\/a><strong>\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.elluxconsultoria.com.br\/gamificacao-mudanca-habitos\/\">GAMIFICA\u00c7\u00c3O E A MUDAN\u00c7A DE H\u00c1BITOS<\/a><strong>\u00a0<\/strong><\/p>\n<p><a href=\"http:\/\/www.elluxconsultoria.com.br\/solucao-gamificada\/\">7 FATORES QUE PODEM ATRAPALHAR O SUCESSO DE UMA GAMIFICA\u00c7\u00c3O<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u201cVivendo e aprendendo a jogar, vivendo e aprendendo a jogar. Nem sempre ganhando, nem sempre perdendo mas aprendendo a jogar.\u201d \u2013 Elis Regina N\u00e3o faltam exemplos que comparem a vida com o jogo. Em ambas as jornadas n\u00f3s temos desafios, fases, perdas e ganhos, premia\u00e7\u00f5es, encantamentos, surpresas, divers\u00e3o, competi\u00e7\u00e3o e\u00a0feedbacks. Mas afinal, o que \u00e9<\/p>\n<p class=\"more-link\"><a href=\"https:\/\/elluxconsultoria.com.br\/?p=1532\" class=\"themebutton2\">READ MORE<\/a><\/p>\n","protected":false},"author":23,"featured_media":1536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[42],"tags":[46,84,85,44],"class_list":["post-1532","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-treinamento-e-motivacao","tag-educacao","tag-gamificacao","tag-motivacao","tag-treinamento","post_format-post-format-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os principais benef\u00edcios da Gamifica\u00e7\u00e3o - Ellux Consultoria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elluxconsultoria.com.br\/?p=1532\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os principais benef\u00edcios da Gamifica\u00e7\u00e3o - Ellux Consultoria\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u201cVivendo e aprendendo a jogar, vivendo e aprendendo a jogar. Nem sempre ganhando, nem sempre perdendo mas aprendendo a jogar.\u201d \u2013 Elis Regina N\u00e3o faltam exemplos que comparem a vida com o jogo. Em ambas as jornadas n\u00f3s temos desafios, fases, perdas e ganhos, premia\u00e7\u00f5es, encantamentos, surpresas, divers\u00e3o, competi\u00e7\u00e3o e\u00a0feedbacks. 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Nem sempre ganhando, nem sempre perdendo mas aprendendo a jogar.\u201d \u2013 Elis Regina N\u00e3o faltam exemplos que comparem a vida com o jogo. Em ambas as jornadas n\u00f3s temos desafios, fases, perdas e ganhos, premia\u00e7\u00f5es, encantamentos, surpresas, divers\u00e3o, competi\u00e7\u00e3o e\u00a0feedbacks. 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